Stick Together is an AR integrated mini site for 3M command. The mini site offers real time camera AR filters for users to try the different configuration of 3M products in the home, in different environments such as the living room, kitchen or washrooms. The site also offers decoration inspiration that users can try out for every festivities that help bring the household into a festive mood.
The website aims to engage directly to the younger audiences while keeping it fresh and fun for its existing customers.
The brief:
Create an AR-integrated mini-site for 3M Command for the holiday season for users to experience decorating their home and get inspired before purchasing Command products.
The insights:
Command users are aware of its possibilities but do not think of the hooks at the top of their minds when it comes to the festive season. Most would reach out to common stationaries like tape or tact to hang up decorations. They are unsure how to use Command hooks and do not realise the possibilities.
The Opportunity:
Create an experience for people to try out the different uses of different products and be inspired to decorate in their own homes
The execution:
A mini-site with AR integrations
Done with C Media Advertising Team as a brand & marketing strategist
