copywriting/Godiva for Poetry Month

copywriting: Sylvia Plath for Godiva

There are many forms of copywriting and I have always wondered as to why poetry was uncommon. 

There was always such a fascination and beauty that drew me into the world of poetry. 

Growing up, not many poets stood out to me. Only when I was in my young adulthood, I came across the name, Sylvia Plath. 

The writing style of Sylvia Plath, paired with Godiva, is used to celebrate chocolates in the lives of women and how these delectables can be more than just desserts. 

The chosen format for this copywriting exercise is printed posters in their physical stores and women magazines. 

Poetry in the perspective of the chocolate

Poetry in the perspective of the brand

Using Format