Cartier for Madame Figaro Hong Kong print Issue 1.
Cartier was one of our main highlights for the first print issue of Madame Figaro Hong Kong's magazine. This content was to promote the arrival of L'Odyssee de Cartier short movies on youtube, exploring the origins of the brand. Each video highlights the 3 main cities that Cartier drew their inspirations from; Paris, London and Russia.
Visual assets are from Cartier.
Video is for Madame Figaro Hong Kong's Instagram, 2019.
Left Post:
The third post is to highlight Russia and the inspiration that Cartier drew from the elegance of the Czar aristocracy.
Video was to highlight the movement that was the key inspiration: Lace.
Lace is both highly detailed yet delicate. Yet, it is to highlight the brilliance of their biggest diamond, the Romanoff diamond.
Middle Post:
The middle post is to highlight the biggest inspiration of Cartier, Jeanne Toussaint.
She was a fashion icon of the 20th century and was reason why the Cartier Leopard was made.
Video was to highlight the history of Cartier, Jeanne Toussaint and her contribution to make the brand what it is today.
https://www.instagram.com/p/B4U70GJgGSM/
Right Post:
The third post is to highlight the first city Cartier ventured out, London.
Cartier had a delicate relationship with London and drew inspiration from the difference between cultures. Cartier acknowledges the quirky British humour.
Video was to highlight Cartier setting foot in the UK and the highlight of one of their evergreen creations: Cartier Crash.
