What if wisdom can be used as a priceless currency for the elderly?
Giver Wise: An initiative for retirees in Hong Kong to co-create and contribute back to society by sharing priceless wisdom to the young.
The brief:
Create a workable business initiative for FTLife's entry for New World's Innovation Challenge 2021. The focus for this initiation is directed towards the forgotten elderly demographic
The inspiration:
Most brands were setting their sights on the younger Millennial/Gen Z demographics and rarely advertised directly to the Baby Boomer/Gen X demographic which are mostly retiree in the society.
The Opportunity:
As Hong Kong has a set age for retirement, most abled retirees experience a lost of identity and suffer emotional disconnect when they are forced to retire. There are few avenues in Hong Kong that allow retirees to do something meaningful with their time and allow them to give back to society while finding a renewed purpose.
The execution:
Creating a platform backed up by FTLife and New World Group to incentivise retirees with the finer experience while using wisdom as a currency of exchange. As some retirees have decades of priceless experience that are invaluable to the society, in this platform, retirees share their wisdom through skill exchange classes given to members of Giver Wise.
"Aging is another word for living."
Done with C Media Advertising Team as a brand & marketing strategist
Giver Wise initiative was selected as one of the finalist for the New World Innovation Challenge.
