In the spirit of the Tokyo 2020 Olympic games, the client, FTLife was looking to showcase their newest broadcasting sponsorship in support of the Hong Kong athletes.
The brief:
Promote the brand's efforts towards the games while finding new ways to promote and support local athletes.
The inspiration:
We found the Olympic spirit values in Hong Kong people. It is almost embedded in their DNA to go higher, stronger and faster to be to the best. (let's face it they walk really fast!)
The Opportunity:
The busiest MTR platform during rush hour, Admiralty Station. Its almost an urge to run across the platform to reach the doors before everyone else, even the train.
The execution:
Laid running tracks on the floor to create an experience for commuters to feel part of the race. The aim was to bring a little joy to one's commute as they rush over to the next door. The tracks are branded with FTLife's LEAP programme message to encourage lead recruitment generation to the brand and go beyond their own lives.
"Everything in life is a race. A race to the top, a race that never stops. Choose Your Runway."
Done with C Media Advertising Team as a brand & marketing strategist
