The GalaMuse is a new multifunction hub that is powered by FTLife Insurance, located in K11 Atelier Victoria Dockside. The GalaMuse serves as the latest brand effort to connect the brand & New World Group’s stakeholders in one hub.
The brief:
Create a new sub-brand for FTLife that would simultaneously serve its customers, agents and agency. Create a brand identity and activations that aligns with the brand’s vision of mining valuable resources and creating infinite possibilities for its stakeholders
The inspiration:
Translating the spirit of mining a diamond in the rough into transforming you into becoming your own muse.
The Opportunity:
The GalaMuse is a multifunctional hub that focuses on the spirit of the brand's vision that is independent of its core insurance business.
The execution:
Created a brand identity, spirit and venue website.
Done with C Media Advertising Team as a brand & marketing strategist
