Langham Beauty Fest is an annual beauty sale by Langham Beauty. It's held twice a year for S/S and F/W. The event is held to entice beauty lovers to Langham Place to shop for the best deals from all ranges of beauty brands, styles and type.
The brief:
A PR event to create buzz around Langam Beauty Fest S/S 2024 and generate foot traffic to Langham Place.
The insights:
In early 2024, the internet is set ablaze with content of Taylor Swift's Eras World Tour. With content everywhere from Instagram, Tiktok to Xiaohongshu, many Swifties take upon social media to share their concert fits, beauty and fashion inspiration based on their favourite Taylor Swift's song 'eras'.
The Opportunity:
Many social platforms seen a surge in beauty trends from Y2K, Dark Academia, Soft Girl Glam, Baddie to Douyin Makeup. Through combining both current events & riding on the trend of beauty, the theme of Langham Beauty Fest S/S is "Beauty Era's Tour"
Through your "Beauty Era Tour", the key communication was to empower shoppers to embrace their different beauty eras and embark on a journey in your beauty self discovery.
The execution:
Creative theme, PR, PR Event - Mini Face Studio activation, Performance brand model ambassador walk, Social media content & assets
Done with C Media Advertising Team as a brand & marketing strategist
