Seize The Unknown for Nike Hong Kong
Stage One: Online Video
The online video is aimed to set the tone of the campaign and it is also the pulling factor of the target audience to this campaign.
The proposed channels for this video to be used:
Stage Two: Pop Up Store “The Unknown"
Stage Two: “The Unknown” Exhibit
Deliverables: BTL Advertising
To further support the video and also spread awareness of the campaign. Physical posters will be placed all over Hong Kong and would also feature an interactive poster on billboards that support interactivity.
Additionally, the interactive poster would glitch when people walk pass it in the physical store.
Deliverables: ATL Advertising
Apart from BTL advertising done for this campaign, the campaign would also aggressively advertise online on popular platforms such as Facebook, Instagram and also the Nike Hong Kong website.
The online advertising aims would be used to peak the interest of their target audience before the campaign and awareness.
Deliverables: Outdoor Advertising
Outdoor advertising will be done on major billboards in Hong Kong in both static and digital formats. It will be used to further peak the interest of the mass audience to find out about the campaign.
Strategically, it would be best to most of these outdoor advertising to be present in areas such as Mongkok, Central, Causeway Bay, Tsim Sha Tsui as these are the areas that has the most human traffic and also a Nike store in the area.